Sellers collaborating in a meeting room

Trade Afrika Marketplace

Buy. Sell. Grow — Across Africa’s Digital Market.

The Trade Afrika Marketplace connects African MSMEs with verified buyers, logistics, and payments across borders — so you can grow with confidence.

Marketplace overview

Africa's Trusted B2B Marketplace for Cross-Border Commerce

Africa’s B2B marketplace built for digital trade — trusted partners, assured payments, and reliable delivery.

The Trade Afrika Marketplace connects verified buyers and sellers with payments, logistics, and trade assurance in one platform.

From first order to repeat shipments, every workflow is integrated with AfriShip and PayAfrika.

Sell locally and cross-border with a marketplace that’s integrated with AfriShip logistics and PayAfrika payments.

Marketplace Framework

Verified buyers & sellers

Trade assurance and dispute support built-in.

Payments with PayAfrika

Collect, hold, and settle across cards, wallets, and banks.

Logistics via AfriShip

Fulfillment, cross-border routing, and live visibility.

Growth & analytics

Performance insights, repeat orders, and SLAs you can trust.

Features

Core Features

Everything sellers and brands need to launch, manage, and grow on Trade Afrika Marketplace.

Verified Buyers & Sellers

Work with vetted businesses so you can trade with more confidence and less risk.

Seamless Payments via PayAfrika

Offer local payment options while keeping settlements and reconciliation in one place.

Logistics Powered by AfriShip

Connect shipments to reliable delivery partners with tracking and service-level visibility.

Trade Assurance & Protection

Escrow-like protection, dispute handling, and service guarantees for eligible orders.

How it works

Trade Across Africa in Three Simple Steps

A guided workflow from listing your products to completing orders and payouts.

  1. 1

    Create Your Seller Profile

    Set up your business profile, upload products, and define pricing and minimum order quantities.

  2. 2

    Connect With Buyers

    Reach verified buyers across Africa and respond to inquiries and requests for quotes directly in the platform.

  3. 3

    Ship & Get Paid

    Use AfriShip for delivery, PayAfrika for payments, and track everything in one place.

Ecosystem

Built to Work Seamlessly With the TAG Ecosystem

Marketplace tools that connect directly to AfriShip, PayAfrika, and other core TAG services.

PayAfrika Payments

Collect deposits, milestone payments, and final settlements through PayAfrika’s unified rails.

AfriShip Logistics

Book shipments, compare routes, and track delivery status directly from your orders.

Trade Afrika Academy

Upskill your team with courses on digital trade, export readiness, and marketplace growth.

Key sectors

Discover Products Across Key African Sectors

Browse and source goods across Africa, ready to match your demand.

Agriculture & Fresh Produce

Grains, pulses, horticulture, and primary produce.

Apparel & Beauty

Fashion, textiles, cosmetics, and personal care.

Home & Living

Furniture, décor, home essentials, and appliances.

Manufacturing & Industrial Goods

Packaging, supplies, tools, and industrial inputs.

Food & Beverages

Processed foods, snacks, beverages, and ingredients.

Crafts & Handmade Goods

Handmade items, gifts, and artisanal products.

Electronics & Accessories

Devices, components, and related accessories.

Services & B2B Solutions

Logistics, marketing, consulting, and B2B services.

Frequently Asked Questions

Registered businesses and formalized MSMEs across Africa can apply to join. Some categories may require additional documentation.

Get started

Start Selling to Buyers Across Africa.

Join the platform connecting African businesses to verified buyers, logistics, and payments across borders.